Isn't this cool?
Adidas has this new technology. It is a new kind of foam that is different from the traditional material used to make running shoes.
As quoted from Adidas America President Patrik Nilsson, "You try this shoe on. You run with it. You're never going to buy another shoe or go back to EVA," He said to CNBC.
According to CNBC, the new foam - marketed as "Boost", seems to allow the user to run better, able to bounce better and still be bouncy after months of running. It is also said that a steel ball bounces off higher on a Boost foam than on traditional EVA.
If this is true, it sounds really fun and be a good Nike-killer for the running market.
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